Blumarine: Anna Molinari

The story of Anna Molinari’s beloved and successful fashion house, as told through a kaleidoscope of stunning images by famed photographers. Blumarine has become synonymous with fashion created for the modern woman, characterized by a sensual femininity and timeless romanticism, with a vibrant edge. Anna Molinari, known as "the queen of roses" because of her love for the flower, is the designer and creative force behind the label, which has since evolved into a range of successful lines, including Miss Blumarine, Blugirl, and Blumarine Home. With remarkable photos by legendary photographers, such as Helmut Newton, Tim Walker, Albert Watson, and Craig McDean, the story of Blumarine is told visually through the brilliant images conceived by fashion editors like Grace Coddington and Manuela Pavesi. The book also features top fashion models, such as Naomi Campbell, Cindy Crawford, and Monica Bellucci. Lavish illustrations are accompanied by an introduction about the work of Molinari and texts that explore some of Blumarine’s iconic elements: the rose; the Bluvi, a cashmere sweater with mink neckline; and animalier. At the center of the book is a fairy tale written by Elena Loewenthal, a writer and friend of Mrs. Anna Molinari.

Fashion critic and curator Maria Luisa Frisa is the director of the fashion design and multimedia arts program at IUAV University of Venice.

Elena Loewenthal is an Italian writer and translator living in Turin.