The Entrepreneurial Investor The Art,

The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a light narrative, Paul Orfalea skillfully explores the essence of the entrepreneurial investor, which includes balancing the art and science of this discipline, and viewing investing itself as a business. Along the way, he also examines how the elements of focus, opportunism, and involvement can improve your overall investment results.

Paul Orfalea is the founder of Kinko's and cofounder of West Coast Asset Management (WCAM). He holds a business degree from the University of Southern California and has been investing successfully for more than forty years.

Lance Helfert is President and cofounder of WCAM. Previously, he oversaw a $1 billion portfolio at Wilshire Associates. Helfert has a BS in business administration from Pepperdine University.

ATTICUS LOWE is a CFA charterholder and Chief Investment Officer of WCAM. He has a BA ineconomics and business from Westmont College.

Dean Zatkowsky is the former vice president of marketing at WCAM and oversees their newsletter, Exclusive Outlook (please visit www.wcam.com to subscribe). He holds a BA in communication studies from the University of California, Santa Barbara.

Foreword	p. vii
Introduction: Is Investing an Art or a Science?	p. xi
Think Like an Owner: The Art of the Entrepreneurial Investor	p. 1
Eyes Believe What They See; Ears Believe Others	p. 3
Others' Irrationality Is Your Opportunity	p. 9
Dirty Harry's Investment Philosophy	p. 13
Adversity in Diversity: Portfolio Concentration	p. 17
Just Buy the Best (Which Does Not Include Most Mutual Funds)	p. 21
Inspirational Figures: Benjamin Graham	p. 27
Companies Worth Owning	p. 33
Who Really Manages The Brand? (Hint: It's Not the Company)	p. 35
What Makes You So Special?	p. 39
Company Culture Is More Important than Ever	p. 45
Bogie & Bergman Explain Elasticity of Demand	p. 51
Red Flags and Roaches	p. 57
Inspirational Figures: David Packard	p. 65
The Owner's Manual	p. 71
Televised Advice: No Worse than Drilling Your Own Teeth	p. 73
Lies, Damned Lies, and Financial Statements	p. 79
How to Be an Annual Report Detective	p. 85
How Inventory Can Skew the Financials	p. 91
Great First Impressions: 10 Signs of a Strong Company	p. 99
Inspirational Figures: Bernard Baruch	p. 105
What's It Worth-To Me?	p. 111
The ABCs of Market Inefficiency	p. 113
"Wait Till the Moon Is Full"	p. 119
Today's Price for Tomorrow's Growth: The X Factor	p. 123
The Long View, and Why Women Are Better Investors	p. 129
Intrinsic Value: Putting it All Together	p. 139
Inspirational Figures: Howard Hughes	p. 147
Epilogue: The Fortune Cookie That Ate Wall Street	p. 153
About the Authors	p. 157
Notice and Disclosures	p. 159
Notes	p. 163
Index	p. 167
Table of Contents provided by Ingram. All Rights Reserved.

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The Entrepreneurial Investor The Art, Science, and Business of Value Investing

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