Understanding Companies and Markets A Strategic Approach

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Understanding Companies and Markets A Strategic Approach by Lowes, Bryan; Pass, Christopher; Sanderson, Stuart, 9780631190998
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  • ISBN: 9780631190998 | 0631190996
  • Cover: Paperback
  • Copyright: 9/20/1994

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This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
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