Interior Design in Practice Case Studies of Successful Business Models

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ISBN: 9780470190531 | 0470190531
Cover: Paperback
Copyright: 11/11/2013

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Written by a former ASID national president and an eco-structure magazine editor, Interior Design in Practice: Case Studies of Successful Business Models provides a concise collection of real-world case studies of the business of interior design practice with lessons for everyone from the sole practitioner to large firms. Updated and revised, the Second Edition discusses how to develop an interior design business through helpful examples. As a companion to Mary Knackstedtrs"s Interior Design Business Handbook as well as Christine Piotrowskirs"s Professional Practice for Interior Designers, this book is ideal for professionals in interior design.

Introduction
Starting A Design Business
The Beginning.
Why do you want to have your own business?
Do you have what it takes?
The ABCs of Planning
Business Planning vs. Strategic Planning: Johnson Consulting Services
Thinking Ahead: Peterson-Arce Design Group
Thinking Strategically: Carson Guest Interior Design Services Inc
Financial Planning
Sound Structure: Daroff Design Inc. + DDI Architects PC
Establishing Fees: Deciding What You Are Worth: Kathryn Scott Design Studio, American & International Designs, Inc., Nirmada Interior Architecture and Design
Complete Contracts = Profitable Projects: Debra Browne, ASID, Harrison Browne Interior Design
Protecting Your Business: Insurance and Contracts
Preparing for Risk: Buying Insurance: Jeremy Welsh, The Insurance Exchange
Setting Up Shop: Location, Location, Location: Charles C. Carpenter, CFM, CFMJ
Advice in Hindsight: If I Were Starting a Firm Today
Structure and Support
Building the Team
Finding Their Motivation: Rabaut Design Associates
Help Wanted: Finding Team Members
Getting Started: Studio 2030
Making the Cut
Tips to Avoid Costly Hiring Mistakes: Joan Lloyd & Associates
Going it Alone: Solo Practitioners
Flying Solo: Patterson House Design Group
In Process: Design Team Structure and Project Management
Process Makes Perfect: Soucie Horner
Step by Step: Chute Gerdeman Retail
Come Together: Working with Collaborators and Consultants
HEDGE Design Collective
LEEDing the Way: Ecoworks Studio
Supply and Demand: Vendors and Consultants
Love the One You're With: Bullock Associates Design Consultants, Inc
Love the One You're With, Part 2: Renwall Interiors Limited
A Two-Way Street: Coopertech Signs & Graphics
Customers and Clients
Constant Communication: Duffy Design Group
Keeping it Personal: Adesso Design
Decoding the Design Process: Steven Miller Design Studio
Building Long-Term Relationships: SJvD Design
Communications and Technology For a Modern Practice
Who Are You?: Creating the Brand
What is a Brand?: Studio PinpointÖ
Consulting
A Decade of Design: JJ Falk Design
Repositioning, Rebranding, Reinventing: Palladeo
To Market, To Market: Marketing and Public Relations
Being a Professional: Networking and Professional Organizations
Integrating Technology
The Wired Practice: Lena West, xynoMedia
The Communications Business: Domus Design Group
Log On
Going Global, Going Mobile: Retail Clarity Consulting
Using the Web to Market Your Firm: Resolve Digital
Marketing Through the Web: Merlino Design Partnership
Plugged In: Slifer Designs
Being a Professional: Ethics
Ethics in Business: The Designers furniture gallery
Being a Professional: Licensing and Certification
Sustaining and Growing Your Business
Taking Your Business to the Next Level
Deciding When--and How--To Grow
On Her Own But Not Alone: Mosaic Design Studio
Jumping Right In: Catlin Design Inc
A Deeper Look at More Complicated Means of Growth
Deciding to Franchising
A Franchise In Practice: Designs of the Interior
Let's Make a Dealership
Finding the Right Mix: Elements IV Interiors
Ownership Transition: Contract Office Group
Residential Roots: Barbara Goodman Designs
A + B = C: Mergers and Acquisitions
Buy In: Larry Wilson Design Associates
Preparing for an Acquisition: Charles B. Schelberg, Miles & Stockbridge P.C
A Successful Future: Sustaining Growth
Suite Success: Cole Martinez Curtis and Associates
Riding the Tide: Mancini Duffy
Open to Opportunities: Wilson Associates
Transitioning From Small to Mid-Size and Large Firms
Spring to the Start: Diane Boyer Interiors
Getting it Down on Paper: The Details of Growth
Team in Training
Hire and Seek: Creative Business Interiors
Personnel Management Issues: Looking Outside for Internal Help
Creating Policies and Guidelines
Bringing in Benefits
Monitoring Growth and Progress
Success in Seattle: EHS Design
Added Responsibility: Sechrist Design Associates
The End Game
Planning For the Future
Learning From Experience: KSA Interiors
Thinking Ahead
What Are the Options?
Business for Sale: What's Your Practice Worth?
Twelve Questions to Ask a Broker
Next in Line: Succession Planning
An Action Plan for Succession: Dorothy Russel, Essential Futures
Setting Goals: Facilities Connection
Successful Succession: TRIO Design Group and David-Michael Design Inc
Conclusion
Appendices
Additional Reading
Case Study Participants and Contributors
Table of Contents provided by Publisher. All Rights Reserved.

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Interior Design in Practice Case Studies of Successful Business Models

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