Environmental Management and Business

What Makes Business Initiatives Regarding the Environment Succeed or Fail? With this book you'll gain the necessary skills to develop an effective corporate environmental strategy. It is organized around three classic global needs shared by both business strategists and environmental leaders: achieving compliance, recognizing business opportunity, and answering public expectations. The cases in this text are designed to reach both experienced managers and newcomers, through a compelling conceptual narrative that connects basic business needs with mounting environmental and energy choices. "Environmental compliance is no longer the target but the floor from which economic value can be created. Recognizing economic opportunities and getting the affected public to understand the greater benefits are why we hired the AHC Group and its Rensselaer team of researchers in the first place. This books brings these critical components in focus with practical examples, insightful discussions and helpful resources to assist any company's management in developing successful environmental business strategy. Its appeal to newcomers resides in its readability and effective prose." - Steven P. Rowe, Assistant General Counsel and lead environmental manager at Holnam, Inc.

Bruce W. Piasecki, PhD, is Director of the Environmental Management Program, Lally Management Center, Rensselaer Polytechnic Institute. He is also the founder and President of the American Hazard Control Group, an environmental management consulting firm whose clients include the American Plastics Council, the New York State Energy Research and Development Authority, Hoechst Celanese, the United States Congress, and the EPA. He is the editor of the Journal of Corporate Environmental Strategy and the author of many influential books and articles on environmental management issues. Other prestigious titles by Dr. Piasecki include Beyond Dumping, America's Future in Toxic Waste Management, and In Search of Environmental Excellence which received the Nature Society Book of the Year Award for 1990.

Kevin A. Fletcher is the author of Environmental Management and Business Strategy: Leadership Skills for the 21st Century, published by Wiley.

Frank J. Mendelson is the author of Environmental Management and Business Strategy: Leadership Skills for the 21st Century, published by Wiley.

PART I ACHIEVING COMPLIANCE

1

(92)

Chapter 1 What Is Environmental Leadership?

3

(5)

Chapter 2 The Role of Upper Management

8

(21)

Balancing Corporate Environmental Responses with Business Needs

8

(2)

Hitting the Green Wall: Why Corporate Programs Get Stalled

10

(12)

Lessons from the Field: Thoughts on Environmental Management, Compliance, and Strategy

22

(7)

Chapter 3 Establishing an Effective Environmental Audit Program

29

(18)

The Paradoxes of a Proactive Auditing Strategy: Environmental Auditing at WMX Technologies, Inc.

30

(10)

Lessons from the Field: The Basic Legal Elements in Audit Protection

40

(7)

Chapter 4 The Question of Measurement

47

(46)

Why Are Environmental Performance Measures Necessary?

61

(3)

Lessons from the Field: Environmental Measurement Feasibility

64

(7)

Integrative Case I: Going Green: The Niagara Mohawk Story

71

(19)

Suggestions for Further Reading

90

(3)

PART 2 RECOGNIZING BUSINESS OPPORTUNITIES

93

(116)

Chapter 5 Defining Strategy in the "Age of Environmentalism"

95

(12)

Chapter 6 Environmental Accounting for Competitive Advantage

107

(14)

Aligning Financial Concerns and Goals with Environmental Responsibilities

107

(2)

Greening the CFO: Implementing Environmental Accounting in Industry

109

(12)

Chapter 7 Environmentally Driven New Product Development

121

(16)

Driving the Product Development Process

121

(2)

Leading Change in the Face of Product Elimination: ARCO's Choice in Creating a Cleaner-Burning Gasoline

123

(14)

Chapter 8 Environmental Management Systems

137

(27)

From Plan to Action: Implementing Corporate Environmental Strategy

137

(3)

Converging Integrated New Product Development with Design for the Environment

140

(11)

Leveraging Innovative Potential: Design for Environment at AT&T

151

(13)

Chapter 9 Management Information Systems and Environmental Management

164

(45)

The Wheel of Decision Making: Informing the Executive

164

(2)

Innovations in Environmental Information Management

166

(14)

Information Challenges at Anheuser-Busch

180

(12)

Integrative Case II: Volvo's Strategic Approach to Environmental Management

192

(15)

Suggestions for Further Reading

207

(2)

PART 3 ANSWERING PUBLIC EXPECTATIONS

209

(120)

Chapter 10 The Public Face of Corporate Environmental Strategy

211

(5)

Chapter 11 Responding to Stakeholders

216

(57)

Responding to a New Social Charter: The Responsible Care(R) Initiative

216

(10)

Preempting the Crisis: Key Concepts in Anticipatory Issues Management

226

(17)

Fixing Past Mistakes by Managing Expectations

243

(7)

A Prime in Alternative Dispute Resolution Approach and Terminology

250

(4)

When an Agreement Is Not Profitable: The Paint Industry and Its Search for a National VOC Standard

254

(9)

Successful Voluntary Agreements: The Case of EPA and AFPA

263

(10)

Chapter 12 Public Disclosure and Environmental Reporting

273

(56)

Going Beyond Required Reporting and Financial Disclosure

273

(6)

Corporate Accountability: The Evolution of Voluntary Environmental Reporting

279

(16)

Lessons from the Field: Practioner Insight on Environmental Reporting

295

(13)

Integrative Case III: Environmental Commitment at the Southern Company

308

(20)

Suggestions for Further Reading

328

(1)

AFTERWORD: LEADERSHIP SKILLS FOR SUSTAINABLE DEVELOPMENT

329

(10)

APPENDICES AND ENDNOTES

339

(4)

INDEX

343

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Environmental Management and Business Strategy Leadership Skills for the 21st Century

Summary

Author Biography

Table of Contents

Supplemental Materials