Effective Marketing Management

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Effective Marketing Management by Weeks, Andrea L.; Mordaunt, Veronica Miller (CON), 9780870057434
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  • ISBN: 9780870057434 | 087005743X
  • Cover: Paperback
  • Copyright: 6/1/1991

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This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.
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