Mastering Entrepreneurship : Your Single Source Guide to Becoming a Master of Entrepreneurship

Business start-up fever is more acute than ever. Never, it seems, have more people been starting their own companie, particularly to exploit the World Wide Web. And never have so many been prepared to back and support them. Developed from the successful series run in the Financial Times newspaper, and following on from the best-selling Mastering Enterprise, Mastering Entrepreneurship brings you the latest thinking from the best brains in the world, to help you make your way as an entrepreneur and realize the potential of every business opportunity you see. It shows you the different routes available and covers all the issues from original concept to capturing the value of your enterprise. Mastering Entrepreneurship appears at a time of unprecedented technological advance and amid an upsurge of entrepreneurial activity around the globe, epitomized by the dot.com strart-ups. It fully captures the mood, explaining and detailing what has, is, and will happen in a new section devoted to e-business start-ups. Being an entrepreneur is not restricted to people who start their own businesses. Entrepreneurial spirit exists in all industries and at all levels of the career ladder. So go ahead and realize your dreams. Make the most of the current environment for business opportunities with the book that shows you how to become a master entrepreneur.

Sue Birley is Professor of Entrepreneurship and Director of the Entrepreneurship Centre at the Management School, Imperial College of Science, Technology and Medicine, London, and a Director of Process Systems Enterprise Ltd and IC Innovations Ltd Daniel F. Muzyka is Dean of the Faculty of Commerce and Business Administration and Professor of Management at the University of British Columbia, Canada, and is currently Visiting Professor at INSEAD, Fontainebleau, France