Building Strong Nonprofits New Strategies for

It's time-time for your nonprofit to energize its advocates and benefactors, to set and surpass challenging financial goals, and to realize its greatness.

JOHN C. OLBERDING is President and CEO of Skystone Ryan, one of the nation's leading fundraising consulting firms serving a wide variety of organizations both large and small. He has personally provided leadership and guidance in assessment, planning, fundraising, and management to over 200 health, religious, cultural, environmental, and social service agencies.

LISA BARNWELL WILLIAMS is Vice President of Skystone Ryan. She has twenty-five years of executive-level experience in fundraising and organizational development for nonprofit organizations, with special expertise on issues relating to nonprofit boards, donor relations, and strategic fundraising.

Acknowledgments	p. xi
Introduction	p. xiii
A New Day for Philanthropy	p. 1
The Big Picture	p. 3
What Will Be Different	p. 4
What Will Not Change	p. 11
Conclusion	p. 13
A Person of Influence, A Sculptor of the Universe: How Women Are Changing the Face of Philanthropy	p. 15
Women Are in the Game	p. 16
There's Power in Numbers	p. 20
Let's Get Together and Give!	p. 22
Moving onto the Big Stage	p. 26
Who Are the Women on Your Team?	p. 27
Conclusion	p. 33
The New Nonprofit: How Human Nature, Business Principles, and Financial Realities Are Transforming the Missions, Management, and Finance of Nonprofit Organizations	p. 35
A Period of Significant Change in the Nonprofit Sector	p. 35
Why Are Things Changing?	p. 38
What Is Changing?	p. 42
Conclusion	p. 53
High-Impact Nonprofit-Corporate Partnerships	p. 55
Trends in Corporate Giving	p. 56
Areas of Corporate Funding Interest	p. 59
High-Impact Partnerships: Investing for the Upturn	p. 67
Conclusion	p. 71
Casting Your Net into the Social Media Ocean	p. 73
What Is Social Media?	p. 74
Social Media by the Numbers	p. 74
Planning Your Social Media Strategy	p. 76
Social Media Tips to Consider	p. 77
A Closer Look at Social Media Tools	p. 79
Raising Money with Social Media	p. 81
Social Media Impact on Search Marketing	p. 83
Major Donors in Social Media	p. 84
Conclusion	p. 90
All Sails Unfurled: Education and Professionalism for Philanthropic Professionals	p. 93
Challenges Facing the Career Path Professional	p. 93
Lifelong Learning as a Discipline	p. 96
The Pursuit of Professionalism	p. 107
Conclusion	p. 113
Diversity in Philanthropy: A New Paradigm	p. 115
A Primer on African-American Philanthropy	p. 116
The Status of Solicitors of Diverse Backgrounds	p. 121
A Solution: Institutional Resolve and Commitment	p. 125
Developing a Pipeline: Looking to the Future	p. 127
Conclusion	p. 128
Black Philanthropy References	p. 130
Resources	p. 132
Twenty Years ... and Learning	p. 133
Beginning from the Beginning	p. 136
A Look at the "Big Two": India and China	p. 139
Latin America: A Disparate Region	p. 144
Diaspora: New Opportunities and Giving Circles	p. 148
Conclusion	p. 150
Notes	p. 151
About the Editors	p. 155
About the Authors	p. 157
The Skystone Ryan Prize for Research on Fundraising and Philanthropy	p. 163
Index	p. 173
Table of Contents provided by Ingram. All Rights Reserved.

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Building Strong Nonprofits New Strategies for Growth and Sustainability

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