The Two Minute Drill Lessons for Rapid Organizational Improvement from America's Greatest Game

Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrepreneur of the Year by Ernst & Young in 2004.

Greg R. Papp is president of Cube Culture Corporation, a consulting firm specializing in performance improvement. He was formerly controller of Aeroquip-Vickers Corporation.

Timothy C. Stansfield is president of IET, Inc., a manufacturing consulting firm that has worked with 1400 manufacturing plants over 20 years. Tim was selected as Entrepreneur of the Year by Ernst & Young.

Foreword xi
Marvin Lewis

Prologue: Speed and Execution Are the Keys to Success 1

1 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football 15
Football Example: UT vs. Pitt, 2003
Business Example: Problems with Six Sigma

2 You Are the Quarterback: Leading Your Organization to Improve 39
Football Example: Broncos vs. Browns, 1987
Business Example: Poor leadership at a distribution center

3 Know the Score and Defi ne Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve? 67
Football Example: USC vs. Notre Dame, 2005
Business Example: Improving new product delivery time and quality

4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change 91
Football Example: Dolphins vs. Jets, 1994
Business Example: Improving a company's price-quoting system

5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change 113
Football Example: Patriots vs. Panthers, 2004 Super Bowl
Business Example: Natural gas shortage crisis

6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan 135
Football Example: 49ers vs. Bengals, 1989 Super Bowl
Business Example: TMS Engineering

7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement 161
Football Example: Titans vs. Rams, 2000 Super Bowl
Business Example: CTSK Industries’ cost-cutting measures

8 Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success 191
Football Example: Kentucky vs. LSU, 2002
Business Example: Kingswood Valley Healthcare

9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future 215
Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006
Business Example: Tri-X Corporation

Epilogue: Winning Is Better Than Losing 239

Endnotes 251

Acknowledgments 255

About the Authors 257

Index 261

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