- ISBN: 9780471353928 | 0471353922
- Cover: Paperback
- Copyright: 2/9/2000
* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
Douglas J. Dalrymple and Leonard J. Parsons are the authors of Basic Marketing Management, 2nd Edition, published by Wiley.
| Preface | iii | ||||
| About the Authors | vii | ||||
|
1 | (22) | |||
|
1 | (2) | |||
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3 | (5) | |||
|
8 | (2) | |||
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10 | (5) | |||
|
15 | (3) | |||
|
18 | (5) | |||
|
23 | (18) | |||
|
23 | (7) | |||
|
30 | (2) | |||
|
32 | (3) | |||
|
35 | (6) | |||
|
41 | (24) | |||
|
41 | (1) | |||
|
41 | (3) | |||
|
44 | (2) | |||
|
46 | (1) | |||
|
47 | (2) | |||
|
49 | (11) | |||
|
60 | (5) | |||
|
65 | (19) | |||
|
65 | (3) | |||
|
68 | (8) | |||
|
76 | (3) | |||
|
79 | (1) | |||
|
79 | (5) | |||
|
84 | (19) | |||
|
85 | (2) | |||
|
87 | (4) | |||
|
91 | (1) | |||
|
92 | (1) | |||
|
92 | (3) | |||
|
95 | (2) | |||
|
97 | (6) | |||
|
103 | (26) | |||
|
103 | (3) | |||
|
106 | (4) | |||
|
110 | (2) | |||
|
112 | (7) | |||
|
119 | (2) | |||
|
121 | (3) | |||
|
124 | (5) | |||
|
129 | (22) | |||
|
129 | (2) | |||
|
131 | (2) | |||
|
133 | (6) | |||
|
139 | (1) | |||
|
140 | (1) | |||
|
141 | (1) | |||
|
142 | (9) | |||
|
151 | (19) | |||
|
151 | (4) | |||
|
155 | (5) | |||
|
160 | (10) | |||
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170 | (23) | |||
|
170 | (6) | |||
|
176 | (10) | |||
|
186 | (7) | |||
|
193 | (18) | |||
|
193 | (9) | |||
|
202 | (2) | |||
|
204 | (2) | |||
|
206 | (5) | |||
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211 | (23) | |||
|
211 | (3) | |||
|
214 | (2) | |||
|
216 | (1) | |||
|
217 | (3) | |||
|
220 | (2) | |||
|
222 | (2) | |||
|
224 | (1) | |||
|
225 | (9) | |||
|
234 | (14) | |||
|
234 | (2) | |||
|
236 | (8) | |||
|
244 | (4) | |||
|
248 | (24) | |||
|
248 | (5) | |||
|
253 | (2) | |||
|
255 | (2) | |||
|
257 | (5) | |||
|
262 | (1) | |||
|
263 | (5) | |||
|
268 | (4) | |||
|
272 | (22) | |||
|
272 | (4) | |||
|
276 | (4) | |||
|
280 | (5) | |||
|
285 | (2) | |||
|
287 | (7) | |||
|
294 | (19) | |||
|
295 | (6) | |||
|
301 | (1) | |||
|
301 | (5) | |||
|
306 | (7) | |||
|
313 | (22) | |||
|
313 | (2) | |||
|
315 | (1) | |||
|
316 | (6) | |||
|
322 | (2) | |||
|
324 | (11) | |||
| Index | 335 |
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