Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing by de Azevedo, Abaete; Pomeranz, Ricardo, 9780071497046
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  • ISBN: 9780071497046 | 0071497048
  • Cover: Hardcover
  • Copyright: 10/20/2008

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"Sharing insider details from Rapp Collins's breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over."--BOOK JACKET.
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