The Art of Woo: Using Persuasion to Sell Your Ideas

What is Woo? And what can Woo do for you? It's the ability to win people over to your ideas without coercion, using relationship-based, emotionally intelligent persuasion. It's the secret of success with colleagues, clients and customers.
Shell and Moussa offer a unique self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. You may need Sun Tzu's The Art of War to defeat your enemies. But if you would prefer to win them over, read The Art of Woo.

Mario Moussa teaches at the Wharton School and has since 1998 been the Academic Director of Essentials of Management, one of the school's flagship executive programmes.