The E-Myth Accountant Why Most Accounting

This will be the next installment in the series of E-Myth handbooks developed specifically for key industries. As with previous titles, The E-Myth Accountant will have distilled small business advice that specifically caters to this business segment. Although business owners know everything about their trade, very few know how to effectively run a business--the void that Michael Gerber looks to fill. In Gerber's signature easy-to-understand, easy-to-implement style, he will address specific aspects of the business such as money, people, management, and growth.

Michael E. Gerber is a small business guru; bestselling author (over 3 million copies combined sales worldwide); the founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy; and the founder of E-Myth Worldwide. E-Myth Worldwide transforms the way small business owners grow their companies and has evolved into an empire over its history of nearly three decades. Michael Gerber's passion and genius for understanding entrepreneurs and the workings of small businesses are the crux of his tremendous worldwide appeal and success. For more information, visit www.MichaelEGerber.com.

M. Darren Root, CPA, CITP, is CEO of Root & Associates, a nationally recognized speaker, and Executive Editor of the accounting profession's leading technical trade publication, The CPA Technology Advisor. Darren has also built a world-class organization dedicated to educating accountants on transforming from technicians to savvy business leaders and building Next Generation Accounting Firms. Darren's passion to change the way firms work, combined with twenty-five years of practical experience and technology expertise, has enabled him to emerge as a thought leader and trusted coach to small and mid-sized accounting firms across the country.

A Word about This Book	p. ix
A Note from M. Darren Root	p. xi
Preface	p. xv
Acknowledgments	p. xix
Introduction	p. xxi
The Story of Steve and Peggy	p. 1
This CPA's Personal Journey	p. 9
On the Subject of Money	p. 13
The Pursuit of Money	p. 27
On the Subject of Planning	p. 35
The Value of Taking Aim	p. 47
On the Subject of Management	p. 59
Management by Design	p. 65
On the Subject of People	p. 71
We the People	p. 79
On the Subject of Associate Accountants	p. 85
Building a Professional Team	p. 89
On the Subject of Estimating	p. 95
The Value of Pricing	p. 99
On the Subject of Clients	p. 103
Making It All about the Client	p. 111
On the Subject of Growth	p. 119
The Art of Growth	p. 123
On the Subject of Change	p. 127
The Next Generation Accounting Firm	p. 137
On the Subject of Time	p. 143
Managing Choices, Not Time	p. 149
On the Subject of Work	p. 155
Getting to the Real Work	p. 161
On the Subject of Taking Action	p. 167
Getting Things Done	p. 175
Afterword	p. 181
Table of Contents provided by Ingram. All Rights Reserved.

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The E-Myth Accountant Why Most Accounting Practices Don't Work and What to Do About It

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