Eureka! to Market: A Guide for Academic Entrepreneurs

Eureka to Market: A Guide for Academic Entrepreneurs is a clear, practical guide that takes readers from academic labs to the world of business— from the eureka moment of conceiving a novel concept to translating it into a successful product. It's an invaluable tool for academics who want to navigate the process of starting a venture based on their research and turn it into a viable business.

Starting with a discussion of the academic world and its evolution, where many startups take root, the book walks through the critical stages of a startup's lifecycle. While it encompasses the relevant theories, the primary goal is to demonstrate their application in real-world settings. The book uses tangible case studies that illuminate important startup principles in action. Readers will learn how to spot market opportunities, create effective go-to-market strategies, and build a strong team. They'll also find guidance on securing funding, crafting a compelling pitch, and ways to scale their venture.

The book doesn't stop at guiding startups through the initial launch and the challenging passage often referred to as the "valley of death." It also casts an eye towards the future, discussing trends, opportunities, and challenges that are typical for academic startups. Equipped with practical tips and insights, readers will be prepared to put their newly acquired knowledge into action, paving their path towards entrepreneurial success.

In the concluding epilogue, the author ties together the key lessons and offers a thoughtful exploration of the emerging world of academic startups and their consequential impact on society.

Whether you're an academic wanting to bring your research to market, a new founder, or an experienced entrepreneur interested in exploring the interplay between academia and entrepreneurship, this book provides clear insights and inspiration. It's more than a guide— it's your invitation to be part of the future of academic startups.

Dr. Nicos Rossides is a seasoned CEO, respected management consultant, and startup coach. His career spans multiple sectors, including academia and industry, where he has held leadership roles in global corporations, marketing insights agencies, and academic incubators. He is recognized for his expertise in combining academic rigor with managerial relevance and for setting up successful entrepreneurial ventures.

Dr. Rossides co-owns MASMI Research Group, a marketing insights agency with a wide network of offices across Central and Eastern Europe, as well as the Middle East. He also co-founded DMR, a digital marketing insights agency based in London, and currently serves as the Chairman of its Advisory Board.

As the CEO of CREF Business Ventures, an incubator associated with The Cyprus Institute, Dr. Rossides mentors and guides founders of academic spinoffs, assisting them in crafting and implementing effective go-to-market strategies.

Dr. Rossides has a long history in senior management roles. He honed his leadership skills at several global organizations, including Medochemie, a global pharmaceutical company, and Synovate, where he served as CEO for EMEA & Global Solutions. His extended tenure as MEMRB International's CEO spanned nearly two decades before it was acquired by Synovate, a top-four global marketing insights firm.

He started his academic journey in the United States as a Fulbright scholar, earning both his Bachelor's and Master's degrees. He then attended Japan's prestigious Kyoto University, where he received his Doctor of Engineering degree and continued in postdoctoral and teaching capacities. After transitioning to his professional career, he engaged deeply in marketing insights, a career that spanned over 25 years. Before assuming his first international CEO role, he received his senior management training at MIT's Sloan School.

Dr. Rossides' most recent book, Engaging the Workforce: The Grand Management Challenge of the 21st Century, was published by Routledge/Taylor & Francis in 2023. This work offers a unique perspective on the modern challenges of management. His other publications include Exploring Japanese Culture: Not Inscrutable After All (Matador, 2020), and a variety of insightful articles and white papers on management and innovation.

Dr. Rossides often speaks at international conferences and symposia. Additionally, he serves on the boards of several companies, including 6 academic startups.