Technology at the Margins How IT Meets the Needs of Emerging Markets

, by ; ; ;
Technology at the Margins How IT Meets the Needs of Emerging Markets by Chutani, Sailesh; Rothenberg Aalami, Jessica; Badshah, Akhtar; Yunus, M., 9780470639979
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780470639979 | 0470639970
  • Cover: Hardcover
  • Copyright: 12/7/2010

  • Rent

    (Recommended)

    $37.13
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
  • Buy New

    In Stock Usually Ships in 24-48 Hours

    $38.36

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needsTechnology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies Challenges businesses to rethink their uses of existing technologiesTechnology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button