An Overview to the Public Relations Function

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An Overview to the Public Relations Function by Bowen, Shannon A.; Rowlins, Brad; Martin, Thomas, 9781606490990
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  • ISBN: 9781606490990 | 1606490990
  • Cover: Paperback
  • Copyright: 4/1/2010

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This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and aca
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