Elements : The Heart of the City

This single-structure monograph presents a masterpiece of modern design, showcased in stunning images and photography. Internationally acclaimed architects, master planners, and interior designers at Benoy completed the Hong Kong Elements Mall in October of 2007. Central to Benoy's vision was the intention of creating a "sense of place." Simon Blore, the executive director of Benoy in Hong Kong, believes that "each project needs to have a unique identity so that it relates to its place, its location. This sense of place was created at Elements by adapting the Chinese Feng Shui principles off the five elements of nature. This concept was then woven through the whole design as a narrative on nature with the external facades and art contributing to the story." Benoy's design for Elements draws inspiration from ancient Chinese symbols, the five elements of nature — Fire, Earth, Wood, Water, and Metal — enrich the design with a variety of colors and textures, allowing the creation of five different, yet connected retail zones. By introducing the concept of retail zones and variety in spatial character, Benoy addressed the key concern of orientation within the vast mall floor plate. Elements Mall won the prestigious Urban Land Development Award for Excellence: Asia Pacific in July 2008.