Social Machines How to Develop Connected Products That Change Customers' Lives
, by Semmelhack, Peter
- ISBN: 9781118471685 | 1118471687
- Cover: Hardcover
- Copyright: 4/1/2013
Your machines know things about you, and they have some things to say Our online interactions have formed the backbone of companies like Facebook and Twitter and have redefined social interaction. But what if machines like cars, bikes, health monitors, appliances, ATMs, and kiosks could all become members of your social network, and give you important information about what's happening in your car, your home, and your body? Businesses like Ford, Proctor and Gamble, and dozens of startups are now using social machines to reach new markets, improve brand and market awareness, and increase revenues. Social Machines teaches the benefits and the process of connecting machines to a social network. Articulates how "social" is a compelling new business model for the Internet of Things Discusses current technologies, such as smart phones and tablets, and how they can/will enable Social Machines Teaches how to learn from existing implementations and customize them for their own use Who says only humans can be social? The next stage of interaction between people and their environment is upon us.
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