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- ISBN: 9781468129755 | 1468129759
- Cover: Paperback
- Copyright: 8/17/2012
Personal insights to successful selling by legendary sports superstars as interviewed by the author.Ten chapters feature individual compelling character traits--competition, respect, aggressiveness, perseverance, confidence, concentration, leadership, consistency, recognition--that made these former athletes excel not only when they played professionally, but also in business. Each story line is a first-person account that gives new meaning to winning big in sales.