JJ's Affirmations

Dive into JJ's Affirmations, a warm and empowering children's book by JOOLS TV®. Join Mom, Dad, JJ, Jett, Jaxon, Aris, Aurie, and more as they navigate the beauty of self-perception and appreciation.

Whether you are ready for a cozy bedtime story or lively classroom reading, JJ's Affirmations is sure to spark conversations about self-acceptance, diversity, and individuality.

Bursting with heartfelt affirmations and colorful illustrations, this book is not just a read; it's an experience.
Discover the free virtual book pass inside to access an audio-visual reading of JJ's Affirmations, jam to animated music video playlists, and enjoy even more videos made just for this book!

About the Creators:
Justin and Patrice Brim are the founders of JOOLS TV®—an animated children's music video channel on YouTube that combines education with entertainment. The company mixes familiar nursery rhymes with the energetic vibes of hip-hop and trap culture. Tune in and you'll find beats that both kids and adults can enjoy together!

Pain into Passion:
JOOLS TV® is a tribute to the life and legacy of JJ Brim. As parents, Justin and Patrice Brim grieved their loss, they turned their pain into passion in hopes of creating a way for their remaining sons to get to know their big brother. Since the company's 2020 launch, JOOLS TV has also become a way for many others to know JJ's wise, brave, and affirming spirit.

JOOLS TV® is an animated children's music video channel on YouTube that combines education with entertainment. The company mixes familiar nursery rhymes with the energetic vibes of hip-hop and trap culture. Tune in and you'll find beats that both kids and adults can enjoy together!

JOOLS TV® is a tribute to the life and legacy of JJ Brim. As parents Justin and Patrice Brim grieved their loss, they turned their pain into passion in hopes of creating a way for their remaining sons would get to know their big brother. Since the company's 2020 launch, JOOLS TV has also become a way for many others to know JJ's wise, brave, and affirming spirit.


Cheree Hayes's inspiring curriculums, blogs, and articles have been translated into dozens of languages for international audiences young and old. Born in Las Vegas, NV, and raised in the Northwest, Cheree's journey began in the world of education. Her role evolved into a passion for writing while she and her husband raised their three children.


Based in Los Angeles, CA, Breleased Productions is recognized for its expertise in production and social media marketing. Their team consists of seasoned directors, producers, writers, and editors who specialize in creating educational, inspirational, and engaging content.


Dr. Carissa Quinn is a scholar, coach, educational consultant, and author, born and raised in the Pacific Northwest. Carissa holds a Ph.D. in Biblical Studies and a Masters in Teaching, and her work bridges educational design and whole-person growth.