Million Dollar Micro Business How to Turn Your Expertise Into a Digital Online Course

Discover how to launch a profitable online course from scratch 

In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources. 

You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures. 

This important book teaches you: 

• How to turn your passion and expertise into profit, using what you know to create a global, online course 
• Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business 
• An alternative to the 9-5 hustle and grind of a traditional workplace 
• Real-life case studies from people who have been on this journey before 

Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch. 

Tina Tower is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.

milliondollarmicrobusiness.com

About the author ix

Acknowledgements xi

Introduction xv

Part I: How it begins 1

1 Start small 3

2 Personal branding 5

3 Time management 9

4 Overcome your fear 13

Success story: James Wedmore — Business By Design 19

Part II: Create that first idea 33

5 Get clear on your idea 35

6 Set up your new business 57

7 Map out your signature course 71

8 Develop your course content 79

9 Design your point of difference 97

10 Design your brand and what you stand for 105

11 Nail your first offer and program 119

Success story: Kayse Morris — The CEO Teacher 135

Part III: Launch it out into the world 147

12 Build your digital learning website 149

13 Content marketing 165

14 Build your list 181

15 Sell your services from a virtual stage 189

Success story: Tracy Harris — Mums With Hustle 197

Part IV: Growth 205

16 The comparison trap 207

17 Embrace automation and software 211

18 Become a systems nerd 217

19 Your micro team 223

20 Outsourcing vs in-house team 229

21 Ditch the guilt 235

Success story: Clint Salter — Dance Studio Owners Association 239

Part V: Welcome to the new world 253

22 Manage your money: cash flow vs profit 255

23 Say no to protect your energy 265

24 Design life your way 271

25 Where to from here? 277

Success story: Denise Duffield-Thomas — Chillpreneur 285

Resources 295

Index 299

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.