Loyalty Myths Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
, by Keiningham, Timothy L.; Vavra, Terry G.; Aksoy, Lerzan; Wallard, HenriNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780471743156 | 0471743151
- Cover: Hardcover
- Copyright: 9/15/2005
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.