Mission, Inc. The Practitioner's Guide to Social Enterprise

The newest book in the Social Venture Network series, Mission, Inc. offers practical, from-the-trenches advice from two leading social entrepreneurs on confronting the challenges and seizing the opportunities presented by social enterprises.In this groundbreaking guide, social entrepreneurs Kevin Lynch and Julius Wallis draw on their own extensive experiences and those of 20 other social enterprise leaders to focus on the fundamental blocking and tackling tactics that make the difference between success and failure. Exploring the many paradoxes that can hamstring social enterprises, the authors explain how starting and running a social enterprise requires leaders to adopt an entirely different mindset and often a wholly different perspective on the day-to-day choices they're forced to make.

Kevin Lynch is president of Rebuild Resources, a nonprofit social enterprise that helps chronic addicts and alcoholics find a path to sobriety and self-sufficiency through employment and spiritual recovery.

Julius Walls, Jr., is president and CEO of Greyston Bakery and senior vice president for business for Greyston Foundation.

Letter from the Editor of the Social Venture
Network Series
Preface
Acknowledgments
Introduction — The Most Successful Business On Earth
Chapter 1 — The Ten Paradoxes Of Social Enterprise
Chapter 2 — Doing Good vs. Doing Well: Balancing Impact And Profit
Chapter 3 — Form vs. Function: Choosing The Right Structure
Chapter 4 — Planning vs. Practice: Working With Discipline
Chapter 5 — Debits vs. Credits: Creating Financial Health
Chapter 6 — Do-Gooders vs. Good Doers: Hiring the Best People
Chapter 7 — Perception vs. Reality: Marketing On Higher Ground
Chapter 8 — Value vs. Waste: Leaning The Enterprise
Chapter 9 — Metrics vs. Instinct: Measuring Success
Chapter 10 — Growth vs. Focus: Expanding Sensibly
Chapter 11 — Sweat Equity vs. Blood Equity: Caring For Yourself
Epilogue
Contacts
Notes
Index
About Social Venture Network
About the Authors