Decide

Many people make decisions without properly considering the context, options, and implications of their actions. Or worse still they simply manage the consequences of avoiding taking decisions. The difference between winning and losing in business, and often in life, hangs on getting it right. Decideproves that decision making does not have to be a long drawn out process, as long as it is approached with a mixture of rational and lateral thinking. Business people and companies that don't make decisions - or make bad ones - will die. Wethey shows how this has been proven through the rise and fall of formerly powerful companies such as Marconi, Chrysler, Cadbury Schweppes and Lehman Brothers. Their management prided themselves on strong decision making, but they decided to focus on a future which never came and abandon a present which was real and profitable. Decision making isn't easy, but there are rules that work. With examples from politics, sports, business, the military and even dating sites, Decideemphasizes the importance of both creative problem solving and managing the decisions throughout.