Foundations of Business Communication : An Integrative Approach

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ISBN: 9780072979558 | 0072979550
Cover: Paperback
Copyright: 9/16/2005

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Essential communication techniques to streamline efficiency in every business "Foundations of Business Communication" uses a selection of margin boxes including Coaching Tips and Communication Challenges to reinforce the hands-on techniques of communication in an increasingly arms-length and borderless environment. "BusinessWeek" cases and related assignments provide real-world exposure and support.

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Writing Skills
Communication and the Writing Process
Communication as Process
The Writing Process
Purpose and Audience
Tone Writer’s Handbook At-a-Glance
The Mechanics of Writing
What Is Good Writing?
A Simple, Clear and Concise Style
Tone and Style Writer’s Handbook At-a-Glance
Writing Essentials: Grammar for Writing
Developing and Revising Short Business Messages
Paragraphs
Empty Information]
The Process of Revising]
Transitions and Connectors
Professional Communication
Office Communications
E-Mail
Business Letters
Memos, Faxes, Voicemail, and Cell Phones Handbook At-a-Glance
Formatting Standard Business Documents
Persuasive Communication
The Process of Persuasion
Formal Persuasion
Persuasive Writing
Verbal Communication Skills
Informal Speech
Feedback
Meetings, Agendas, and Round-Table Discussions
Presentations
Global Communications and Technology
Global Communications
Meetings and Phone Conferences
Technology
Appplications And Careers
Team Communications
Working in Teams
Developing a Team Strategy
Writing a Proposal Handbook At-a-Glance
Research: Collecting, Conducting, Displaying and Citing
Getting a Job
Job Survival Skills
Networks
Letters of Applications
The Interview
Communicating on the Job
Leadership
Evaluation: Objectives, Action Plans, and Performance Feedback
Purpose Statements
Appendices Keys To Chapter Eoc Activities The Writer’S Handbook The Writer’S Handbook
The Mechanics Of Writing
The Comma
The Semicolon
Other Marks
Punctuation Errors The Writer’S Handbook
Writing Essentials: Grammar For Writing
Verb Basics
Pronouns Basics: Case And Point Of View
Parallel Structure
Modifiers
Formatting Standard Business Documents
Formatting Basics: Special Features And White Space
Business Letters
E-Mail And Memos
Agendas And Minutes
Envelopes And Labels
Research: Collecting, Conducting, Displaying And Citing
Research
Displaying Research
Citing Research Keys To Handbook Exercises, Eoc Activities
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Foundations of Business Communication : An Integrative Approach

Summary

Table of Contents

Supplemental Materials