The 12 Secrets of Persuasive Argument

These twelve secrets, based on ideas from some of the world's great thinkers and advocates, will show you how to make the most persuasive argument possible and maximize your success before a judge or jury, in mediation or arbitration, and anywhere else. These secrets of persuasion come from Aristotle's Rhetoric, and others come from the work of contemporary scholars in communications and social psychology, some derive from the world's most renowned lawyers.