18 pasos para desarrollar tu negocio

Intended specifically for Spanish-speaking, would-be business owners, this step-by-step guide addresses topics including deciding to be a business owner, selecting a business, choosing a name and location, legal licenses and permits, business bank accounts, insurance, bookkeeping and cash flow, developing a marketing plan, using the internet, determining financial resources, and beginning the business-planning process. Pensado especificamente para los hispanohablantes quienes esperan ser duenos de empresas, esta guia detallada contiene informacion sobre el proceso de ser dueno, escoger un negocio, escoger un nombre y lugar, licencias y otras legalidades, cuentas bancarias, seguros, usando el Internet y varios otras partes del proceso de ser dueno de un negocio.

Linda Pinson is the author of Anatomy of a Business Plan, Keeping the Books, The Real World Entrepreneur, and Steps to Small Business Start-Up. She is a nationally recognized speaker, educator, and business consultant specializing in financial management. She lives in Tustin, California.