21 Leaders for the 21st Century : How

With a client list that includes Motorola, Daewoo, AT&T, and Volvo, Fons Trompenaars and Charles Hampden-Turner are considered today’s most knowledgeable, innovative management consultants. In 21 Leaders for the 21st Century, they tap into the wisdom of high-performing leaders from around the globe—from Michael Dell to Richard Branson—who candidly discuss their own views and experiences in analyzing and solving business dilemmas. More than just a prescriptive list of leadership skills, this invaluable guide uses case studies, examples, charts, tables, and graphs to show today’s business leaders how to: Understand—and act upon—the 7 major dilemmas of leadership Identify major business dilemmas in the transnational community Implement strategies for sustaining emerging entrepreneurship

Fons Trompenaars, Ph.D., and Charles Hampden-Turner, DBA, are coauthors of Riding the Waves of Culture: Understanding Cultural Diversity in Global Business and Building Cross-Cultural Competence: How to Create Wealth from Conflicting Values. Trompenaars is managing director of Trompenaars Hampden-Turner (THT) Intercultural Management Consulting, an international management and training consultancy and KPMG Network affiliate that lists Motorola, Mars, Shell, Bombardier, and Heineken among its clients. Hampden-Turner is a management consultant with THT and author based at the University of Cambridge's Judge Institute of Management Studies. He has taught at Harvard University, Brandeis, and the University of Toronto, and is a past recipient of Guggenheim, Rockefeller, and Ford Foundation fellowships. Find out more about THT at www.7d-culture.nl.

Preface
Introduction to the Metatheory of Leadership	p. 1
Transcultural Competence: Learning to Lead by Through-Through Thinking and Acting, Part I	p. 11
Transcultural Competence: Learning to Lead by Through-Through Thinking and Acting, Part II	p. 39
New Vision of Capitalism: Richard Branson, Virgin	p. 67
Creating a Hyperculture: Martin Gillo, Advanced Micro Devices	p. 89
Recipe for a Turnaround: Philippe Bourguignon, Club Med	p. 107
Recapturing the True Mission: Christian Majgaard, Lego	p. 125
The Balance between Market and Product: Anders Knutsen, Bang and Olufsen	p. 141
Private Enterprise, Public Service: Gerard Mestrallet, Suez Lyonnaise des Eaux	p. 153
Leading One Life: Val Gooding's, British United Provident Association (BUPA)	p. 173
Pioneering the New Organization: Jim Morgan, Applied Materials	p. 193
The Internet as an Environment for Business Ecosystems: Michael Dell, Dell Computers	p. 215
Global Brand, Local Touch: Stan Shih, Acer Computers	p. 233
Weathering the Storm: Sergei Kiriyenko, former Russian Prime Minister	p. 253
Toward a New Spirit: Edgar Bronfman, Seagram's	p. 271
Change within Continuity: Karel Vuursteen, Heineken	p. 293
The Challenge of Renewal: Hugo Levecke, ABN AMRO	p. 305
Keeping Close to the Customer: David Komansky, Merrill Lynch	p. 315
Managing the Internationalization Process: Kees Storm, AEGON	p. 331
A Corporate Dynasty: Rashmi M. Koc, Koc Group	p. 341
Leading through Transformation: Mark Moody-Stuart, Royal Dutch Shell	p. 355
Keeping the Family in Business or Keeping the Business in the Family: Stuart Beckwith, Tim Morris, and Gordon Billage	p. 373
Transcultural Competence through 21 Reconciliations	p. 397
Afterword: "Things Come Apart ..."	p. 433
Accumulating and Assessing the Evidence	p. 435
About Trompenaars Hampden-Turner (THT) Intercultural Management Consulting	p. 450
App. C: Short Biographies of the Contributors	p. 453
References	p. 457
Index	p. 462
Table of Contents provided by Blackwell. All Rights Reserved.

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21 Leaders for the 21st Century : How Innovative Leaders Manage in the Digital Age

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Table of Contents

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