22 Keys to Sales Success How to Make It Big in Financial Services
, by Benson, James M.; Karasik, PaulNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781576601495 | 1576601498
- Cover: Hardcover
- Copyright: 4/1/2004
The art of selling financial products and services is a challenging process, requiring new skills and continuous learning to thrive in a constantly changing environment. With skeptical, bear-market bruised consumers demanding more for less, a solid, practical guideline is needed for both new and experienced salespeople to follow. Each chapter in this guide addresses a fundamental issue in selling, representing the best practices of high- producing financial advisers and insurance professionals in the industry. The authors draw on their many years of personal experience in selling financial services to help salespeople improve their skill sets and fundamental abilities. The 22 precepts zero in on key issues - from qualifying clients to perfecting the sales presentation to overcoming objections - which financial services professionals need to master the art of selling.