33 Million People in the Room How to Create, Influence, and Run a Successful Business with Social Networking (paperback)

Juliette Powell is a social media expert and Founder of The Gathering Think Tank, Inc. (http://www.thegatheringwebsite.com), an innovation forum that connects technology, media, entertainment, and business communities.

Her decade long career began as a teenager, working in live broadcast television and naturally expanded into interactive/new media content and formats, bolstered by a lifelong interest in people and community-building.

With her deep knowledge of the people and technologies at the forefront of social media, Powell, a serial entrepreneur, has gained a solid reputation for discovering the latest developments and distilling their social and business implications. Her consulting services have been employed by corporate, government, and new media organizations, including Red Bull, Mozilla, Microsoft, Compaq, Trump International, Nokia, the United Nations, the Department of Justice, Paltalk, and Rocketboom.

She has served as a guest speaker at MIT’s Innovation Forum, NYU’s Interactive Technology Program, and the Producer’s Guild of America’s New Media Council. She has also assisted in the production of the world-renowned Technology, Entertainment, and Design (TED) Conference. Powell began her career as a television host, producer, and founder of Powell International Entertainment, Inc. (PIE, Inc.), an integrated media production and development company that produced special reports with newsmakers such as Nelson Mandela, Prince Charles, Sir Richard Branson, Steven Spielberg, and Tom Cruise. She also worked on projects with The Biography Channel, Women’s Entertainment Television, E! Entertainment Television, Cirque du Soleil, and Bravo. Most recently, Powell created Canada’s first cross-platform interactive show designed for TV, Internet, radio, and mobile applications.

Juliette is a dual citizen who lives in Manhattan, NY and maintains a residence in Montreal, Canada.

For more information about the author, visit juliettepowell.com

Chapter 1 The Power of Social Networks     2

Chapter 2 Getting On and Getting Started     16

Chapter 3 Making Social Networks Work for You     30

Chapter 4 The Strength of the Microcelebrity     42

Chapter 5 The Need for Authenticity    52

Chapter 6 The Feedback Loop     62

Chapter 7 Social Capital →Cultural Capital→Financial Capital     74

Chapter 8 Virality and Communities: Opportunities in Distribution     86

Chapter 9 Crowdsourcing and Cocreating: Opportunities in Production     100

Chapter 10 Opening the Channels, Inside and Out: Opportunities in Communication     112

Chapter 11 Success Is Where You Find It     122

Glossary     132

Index     142

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