501 Killer Marketing Tactics to Increase

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in Planning the Battle--and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates Marketing MeasurementNo matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers--and win more new customers than you can handle.

About the Author
Tom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.

A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over 60 companies a year all over the world.

Prior to his 25 year trajectory as a consultant to Fortune 500 companies, he began his career with McDonald's Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.

Author website: http://www.tomfeltenstein.com/

Preface: Marketing Is a Way of Life	p. vii
Acknowledgments	p. xi
Planning the Battle-The Basics	p. 1
How to Choose the Right Tactics	p. 3
Ten Steps before Launching Any Promotional Tactic	p. 7
Must-Do business Tactics	p. 11
Marketing to Your Internal Customers	p. 55
Grand Opening/Reopening Tactics	p. 61
Four Walls Promotions	p. 71
Zone Merchandising Tactics	p. 77
Existing Customers	p. 91
New Customers	p. 105
Promotions for Charities and Churches	p. 117
Civic Tactics	p. 133
Direct Mail and Ads	p. 143
Staff Incentives	p. 153
Miscellaneous Tactics for Retailers	p. 185
Cards, Coupons, Tear-Outs	p. 197
Community Tactics	p. 211
Students and Their Families	p. 225
Leisure Time Tie-Ins	p. 245
Service and Professional Businesses	p. 251
Restaurant, Food-Service, and Beverage Companies-Within Your Four Walls	p. 265
Gift Certificates	p. 293
Theme Nights	p. 313
Drive-Through Tactics	p. 323
Outrageous Ideas	p. 327
Nonprofit Tactics	p. 331
Opening Anniversaries	p. 343
Holiday Tactics	p. 351
Thanksgiving and Christmas Tactics	p. 385
Quick College-Year Promotions	p. 395
E-marketing	p. 401
Digital Media Tactics	p. 413
Social Networking Tactics	p. 421
Marketing Measurement Tactics	p. 431
Index	p. 439
Table of Contents provided by Ingram. All Rights Reserved.

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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Summary

Author Biography

Table of Contents

Supplemental Materials