A 50-Year Adventure in the Advertising Business

In A 50-Year Adventure in the Advertising Business, Ernie Baker uses wit, amusing incidents, and personal anecdotes to illustrate his lifelong career in the fascinating and fast-paced world of advertising. His experience in the business ranging from very small local firms to the world's largest advertising agencies, Baker has worked on such accounts as Standard Federal Bank, Sanders, Stroh's, Detroit Baseball Club, Little Caesers Pizza, Bayer, Michigan Apples, and Vernor's Ginger Ale Bake has used his passion for selling and his accumulated knowledge to produce winning ad campaigns for a multitude of clients. A 50-Year Adventure in the Advertising Business provides an insider's perspective on the business. Baker's firsthand account of advertising history and his sharp business sense make this an autobiography that will appeal to those involved in business as well as anyone interested in Michigan history.