They all made some of the greatest management decisions in history.
A noted business and management writer, Stuart Crainer contributes regularly to The Financial Times, The (London) Times, the British Airlines in-flight magazine, Across the Board, and other publications.
Introduction
p. ix
Books on Decision Making
p. xxi
Acknowledgments
p. xxiii
Industry Inventors
p. 1
The Name Game
p. 27
Marketing Magic
p. 37
Lucky Foresight
p. 73
Leading by Example
p. 85
Supermodels
p. 103
Getting on
p. 123
Competitive Advantages
p. 137
Bright Ideas
p. 175
People Power
p. 193
The Hall of Infamy
p. 217
Index
p. 233
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