ABC's of Relationship Selling through Service (2025 Evergreen Release)

Part 1: Selling as a Profession
1. The Life, Times and Career of the Professional Salesperson
2. Ethics First…then Customer Relationships

Part 2: Preparation for Relationship Selling
3. The Psychology of Selling: Why People Buy
4. Communication for Relationship Building: It’s Not All Talk
5. Sales Knowledge: Customers, Products, Technologies

Part 3: The Relationship Selling Process
6. Prospecting-The Lifeblood of Selling
7. Planning the Sales Call is a Must!
8. Carefully Select Which Sales Presentation Method to Use
9. Begin Your Presentation Strategically
10. Elements of a Great Sales Presentation and Discussion
11. Welcome Your Prospect’s Objections
12. Closing Begins the Relationship
13. Service and Follow-Up for Customer Retention

Part 4: Achieving and Managing Success
14. Time, Territory and Self-Management: Keys to Success