Above the Fold: Understanding the Principles of Successful Web Site Design

• PLAN
  Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
• DESIGN
  The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
• OPTIMIZE
  Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

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