Advances in Services Marketing and Management

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Advances in Services Marketing and Management by Swartz, Teresa A.; Bowen, David E.; Iacobucci, Dawn, 9780762301768
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  • ISBN: 9780762301768 | 0762301767
  • Cover: Hardcover
  • Copyright: 3/1/1997

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Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.
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