Advertising with Advertising Display Collection

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Advertising with Advertising Display Collection by O’Guinn, Thomas; Allen, Chris; Semenik, Richard J., 9780324114652
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  • ISBN: 9780324114652 | 0324114656
  • Cover: Hardcover
  • Copyright: 10/13/2000

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Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.
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