Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
, by O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.; Close Scheinbaum, AngelineNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781285187815 | 1285187814
- Cover: Paperback
- Copyright: 2/13/2014