Advertising International: The Privatisation of Public Space

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Advertising International: The Privatisation of Public Space by Mattelart,Armand, 9780415050647
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  • ISBN: 9780415050647 | 0415050642
  • Cover: Nonspecific Binding
  • Copyright: 11/20/1991

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. This title available in eBook format. Click here for more information . Visit our eBookstore at: www.ebookstore.tandf.co.uk .
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