Advertising Myths: The Strange Half-Lives of Images and Commodities

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. InAdvertising MythsAnne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programs of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

Anne M. Cronin is a lecturer in the Sociology Department and at the Institute for Cultural Research at Lancaster University.