Advertising : Principles and Practice

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Advertising : Principles and Practice by William Wells; Sandra Moriarty; John Burnett, 9780137228690
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  • ISBN: 9780137228690 | 0137228694
  • Cover: Hardcover
  • Copyright: 11/1/1994

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Exceptionally real-world in focus with examples, issues, and applications interlaced throughout this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
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