Advertising, Sales, and Marketing

In today's dynamic employment scene it is common for professionals to change careers during their working lives. Whether to seek fresh challenges, live a preferred lifestyle, or find a more personally satisfying line of work, more and more people are choosing new and different career paths. Sometimes experienced workers are forced to launch a new career due to the economic realities of a changing job market. The Field Guides To Finding A New Career provide essential tools in mapping out a path in some of today's most exciting industries. This book offers a step-by-step process for assessing your personal skills and experience and applying them to advertising.

Ken Mondschein was a 2007-2008 winner of a Fulbright grant to France and is currently completing his dissertation on medieval ideas of time at Fordham University. He is the author of several career advice books and writes for the column "A History of Single Life" for Nerve.com. He lives in New York City.