Agency Account Handling Avoiding Blood, Sweat and Tears

--Malcolm White, Executive Planning Director, Euro RSCG London

<b>Mike Sims</b> is Client Services Partner at Partners Andrews Aldridge, London UK. He is responsible for agency resourcing and overall agency delivery to clients. He has worked in both big and small agencies and has been involved in all areas of account handling, heading large and small client services departments. Since his arrival at Partners they have become the first agency to secure Campaign Direct Agency of the Year, the DMA Grand Prix and Precision Marketing Agency of the Year at the same time.<br> His sector experience covers automotive, telecoms, IT and financial services. He has worked on traditional and digital campaigns, consumer and b2b brands, and has led pan-European accounts.<br> Prior to working in agencies he was a teacher and worked in training and development in the marketing industry.