Agenda Setting

What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes.Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

Foreword

vii

Steven H. Chaffee

Preface

ix

What Is Agenda-Setting?

1

(23)

Agenda-Setting as a Political Process

1

(4)

The Media Agenda, Public Agenda, and Policy Agenda

5

(2)

The Chapel Hill Study

6

(1)

Salience as the Key in Agenda-Setting

7

(1)

History of Agenda-Setting Research

8

(5)

The Search for Media Effects

13

(3)

Three Research Traditions

16

(1)

Measuring Agendas

17

(2)

The Rise and Fall of the War on Drugs

19

(3)

Summary

22

(1)

Notes

23

(1)

Media Agenda Studies

24

(16)

Media Advocacy for Drunk Driving

25

(3)

Real-World Indicators and the Media Agenda

28

(3)

AIDS and the Media Agenda in San Francisco

30

(1)

Influencing the Media Agenda

31

(2)

Similarity of Media Coverage of an Issue

33

(2)

Measuring the Media Agenda

35

(4)

The Exxon Valdez and the Environment

37

(2)

Summary

39

(1)

Notes

40

(1)

Public Agenda Studies: The Hierarchy Approach

40

(14)

The Issues of the 1960s

41

(4)

Measuring the Public Agenda

45

(4)

Evidence for the Influence of the Media Agenda on the Public Agenda

49

(1)

Intervening Variables in Predicting the Public Agenda

50

(2)

The Role of Personal Experience With Issues

52

(1)

Summary

53

(1)

Notes

53

(1)

Public Agenda Studies: Longitudinal Approaches

54

(18)

The Issue of AIDS in the United States

56

(4)

The Issue-Attention Cycle

60

(2)

How an Issue Gets on the Public Agenda

62

(1)

Experimental Research

62

(4)

A Threshold in Public Attention

64

(2)

Issue Displacement as a Zero-Sum Game

66

(1)

Time in Agenda-Setting Research

67

(4)

How the Ethiopian Famine Got on the Agenda

69

(2)

Summary

71

(1)

Notes

71

(1)

Policy Agenda Studies

72

(16)

The Media-Policy Relationship

74

(4)

Media Coverage and Decision Making in Washington

76

(2)

From the Issue of Power to the Power of Issues

78

(3)

Investigative Reporting and Policy Making in Chicago

79

(2)

Studying the Policy Agenda

81

(6)

Setting the Agenda in the U.S. Senate

84

(3)

Summary

87

(1)

Notes

87

(1)

Studying the Agenda-Setting Process

88

(13)

Comparisons Among Agenda-Setting Approaches

89

(1)

Generalizations About Agenda-Setting

90

(2)

Toward Disaggregation in Agenda-Setting Research

92

(3)

Research Questions for Future Study

95

(4)

The Need for Multimethod Research Designs

99

(1)

Agenda-Setting in Democratic Societies

99

(2)

References

101

(8)

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Summary

Table of Contents

Supplemental Materials