The Agile Approach to Adaptive Research Optimizing Efficiency in Clinical Development

This book helps pharmaceutical and medical researchers better understand, design, and manage clinical trials through its industry-specific viewpoint that shows how adaptive research technology and methods benefit the drug industry. It gives readers a practical overview of drug development and advocates adaptive design approaches that allow modifications to on-going trials and improve the efficiency of trial design and the probability of success while preserving the integrity and validity of the research. This is an eye-opening reference for pharmaceutical scientists, medical researchers, and others involved in drug development.

MICHAEL J. ROSENBERG, MD, MPH, is President and Chief Executive Officer of Health Decisions, Inc. Involved in the design and execution of pharmaceutical development programs for more than twenty-five years, Dr. Rosenberg was selected as Entrepreneur of the Year by Ernst & Young (Health Sector, SE). His company's innovative applications of technology have been recognized by the CIO Enterprise Value Award and the Cisco Growing with Technology Award. Health Decisions has also been named three times to the Deloitte & Touche Technology Fast 500 and the Inc. 500. Dr. Rosenberg is the author of more than 150 scientific articles and serves on advisory groups in business, technology, and medicine.