All the Way with LBJ: The 1964 Presidential Election

All the Way with LBJ mines an extraordinarily rich but underutilized source - the full range of LBJ tapes - to analyze the 1964 presidential campaign and the political culture of the mid-1960s. The president achieved a smashing victory over a divided Republican Party, which initially considered Henry Cabot Lodge II, then U.S. ambassador to South Vietnam, before nominating Barry Goldwater, who used many of the themes that later worked for Republicans - a Southern strategy, portraying the Democrats as soft on defense, raising issues such as crime and personal ethics. Johnson countered with what he called a "frontlash" strategy, appealing to moderate and liberal GOP suburbanites, but he failed to create a new, permanent Democratic majority for the post-civil rights era. The work's themes - the impact of race on the political process, the question of politicians' personal and political ethics, and the tensions between politics and public policy - continue to resonate.

Robert David Johnson is currently a Professor in the Department of History at Brooklyn College and the CUNY Graduate Center. He held the Fullbright Distinguished Chair in the Humanities at Tel Aviv University for the 2007-8 academic year. He is the author of Congress and the Cold War (Cambridge, 2005), 20 January 1961: The American Dream (1999), Ernest Gruening and the American Dissenting Tradition (1998), and The Peace Progressives and American Foreign Relations (1995); coauthor of Until Proven Innocent: Political Correctness and the Shameful Injustices of the Duke Lacross Rape Case (2007); and coeditor of volumes 2, 3, 4, and 5 of The Presidential Recordings: Lyndon Johnson (2007). For audio excerpts of many conversations cited in this book, see http://allthewaywithlbj.com.