Part A - Ambush Marketing, Concepts, Developments, and Incidents 1. Ambush Marketing 2. The Evolution of Ambush Marketing Laws Part B- Ambush Marketing: United Kingdom and European Union Law 3. Trade Marks and Merchandising 4. Passing Off, Copyright, and Designs and Related Rights 5. Symbols and Emblems 6. Sui Generis Protection against Ambush Marketing By Association 7. Licensing, Broadcasting, and Exhaustion 8. Advertising and Trade Regulation 9. Selling Tickets or Using them for Promotional Purposes 10. Civil and Criminal Proceedings and Border Control Part C: Ambush Marketing: Laws around the World 11. International Context 12. Australia 13. Canada 14. New Zealand 15. South Africa 16. United States
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