The American Campaign

Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.

James E. Campbell is a professor of political science at the University at Buffalo, SUNY

List of Figures	p. x
List of Tables	p. xi
Preface	p. xv
Introduction	p. xix
The Impact of Presidential Campaigns	p. 3
The Theory of the Predictable Campaign	p. 26
Studying the Effects of Campaigns	p. 49
The Stable Context of the Campaign	p. 79
Presidential Incumbency	p. 102
The Economic Context of the Campaign	p. 128
The Normal Course of the Campaign	p. 143
Electoral Competition and Unsystematic Campaign Effects	p. 165
How Campaigns Matter	p. 189
Epilogue: The 2008 Campaign	p. 205
Partisanship in the American Electorate	p. 213
Time of the Vote Decision and Partisan Loyalty	p. 227
Notes	p. 233
References	p. 279
Index	p. 293
Table of Contents provided by Ingram. All Rights Reserved.

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The American Campaign

Summary

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Table of Contents

Supplemental Materials