The American Campaign

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List of Figures
List of Tables
The Impact of Presidential Campaigns	p. 3
The Theory of the Predictable Campaign	p. 26
Studying the Effects of Campaigns	p. 49
The Stable Context of the Campaign	p. 79
Presidential Incumbency	p. 102
The Economic Context of the Campaign	p. 128
The Normal Course of the Campaign	p. 143
Electoral Competition and Unsystematic Campaign Effects	p. 165
How Campaigns Matter	p. 189
Epilogue: The 2008 Campaign	p. 205
Partisanship in the American Electorate	p. 213
Time of the Vote Decision and Partisan Loyalty	p. 227
Notes	p. 233
References	p. 279
Index	p. 293
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