Amplify Your Influence Transform How You Communicate and Lead

Wall Street Journal, USA Today, and Publishers Weekly Bestseller

Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results 

In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. 

Based in the author’s proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work. 

Amplify Your Influence shows leaders how to: 

• Leverage various human motivators for positive outcomes and results 
• Frame and communicate their ideas in a way that encourages engagement and gets an active response 
• Intentionally choose a communication style based on their influence objective 

Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home. 

RENÉ RODRIGUEZ is a dynamic keynote speaker, leadership advisor, change management consultant, and renowned speaker coach. For the last 25 years René has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. His company has trained over 100,000 leaders from companies including Coca-Cola, 3M, Wells Fargo, Cargill, Nestlé, Microsoft, and more.

Acknowledgments

Introduction

PART I: THE CONCEPT

Chapter 1/The Power of Influence

Chapter 2/ The Hidden Drivers of Influence

Chapter 3/Sequence is EVERYTHING

Chapter 4/Self-Awareness and Discovery

PART II: THE FORMULA

Chapter 5/Frames: Window Into Your World

Chapter 6/Frames Part 2: More Details

Chapter 7/Messages, Concepts, and Value Propositions

Chapter 8/ Tie-Downs: The Master Influencer’s Secret Weapon

PART III: THE SKILLS

Chapter 9/The Art and Science of Storytelling

Chapter 10/Body Language and Presence

Chapter 11/Interpersonal Communication: LOVE and Other Things

Chapter 12/The Stress Factor

Chapter 13/Putting It All Together and More

Notes

About the Author

Index

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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